Why Building a Community Around a Brand is so Important. Adam Torres, Mission Matters Media, A Media, Branding and Book Publishing Agency, shares how and why community matters. https://askadamtorres.com https://www.linkedin.com/in/adamtorres8
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Listen to "Amplifying Voices of Experts, Adam Torres, Mission Matters Media, Los Angeles, CA" on Spreaker.Tom Reaoch - I'm Tom Reaoch promoting successful business
experts. Connecting people throughout the world from my podcast studio in
Brazil. Joining us today from Los Angeles, Adam Torres, cofounder of Mission
Matters Media, a media branding and book publishing agency dedicated to
amplifying voices of experts. So, Adam, why is building a community around a
brand so important?
Adam Torres - Hey,
Tom, first, thanks so much for having me on the show. And when I think about
building a community around a brand, mission matters as a whole, we started as
a community. The concept was simple. we helped multiple individuals into be
published in an anthology series. we used to meet at the Beverly Wilshire Hotel
in, Beverly Hills, California, right off
of Rodeo Drive. And we'd meet there, one, Thursday per month. And it was just
kind of some buddies think about it, just networking and just kind of talking.
And at some point, that concept of doing a book together and then promoting it
together, that was developed and that's really where the whole community was
built out of.
Aam Torres - And
since then, we've published over 400 authors. a podcast was launched out of
those same initial meetings that we were just really hanging around with
different referral partners and people that we wanted to build with. And since
then, I've done over 6000 interviews, and this year I'll do between 1500 and
2000 interviews. Tom. So the community is building, we reach a little over a
million a month. And I'll tell you, it all started from community. We didn't
start with, how are we going to make money with this? Because I was in finance,
I didn't have this wasn't even supposed.
Tom Reaoch - To be
worried about everybody else's money, right?
Adam Torres - Well,
it was another business. I was doing something different. This was literally
out of community. and so when I, when others are launching businesses or when
they're creating something else, when I think about what can't be replaced, you
know, we'll talk I, we got technology, we have automations, we have lots of
things that can make products maybe faster, sometimes better, sometimes
cheaper.
Adam Torres - But
you're but the community component that you can't outsource. Community. Humans
want connection. Humans want to be together. They want to connect. And that's
where I think anybody that's launching a brand and or a business should be
thinking about community and how the community fits into that.
Tom Reaoch - And to
get to that point, what you're saying, it's not simply because it's not simple,
but many expert, enterprises just start from a cup of coffee and people sitting
around a table, you know, that's where the ideas start flowing. And one of the Things
I've always found in my life is that, you know, to share ideas with people,
real people, and today can share it with anything but that, that really
inspires everybody to do something. And, and the community is a real community
because you're talking about Los Angeles or Beverly Hills, but any corner, any
place, anywhere, you know, it's the people, it's the neighborhood, it's
whatever. It's the corner store, it's the grocery. And those are all things.
Tom Reaoch - It was
the school. It's the church. Things start there and they expand so that, you
know, keeping your hands around. And I think your expansion, your what you say on on your podcast, on your
LinkedIn, you want to help a billion people. There's 8 billion people out
there. So to reach them really is what you're doing. You have to keep reaching
and keep attracting. So I want to commend you on what you're doing. And the
amplification of voices today has become more relevant. You are a speaker.
Everything you said. You are also a global speaker, right?
Adam Torres - Yeah.
Of course. So my my my first I remember getting booked for my first big gig
when I was sent to China on a speaking tour, and I did multiple cities there,
and that was all based off of the books. So for anybody that I like, one of the
things I like to do when I come on a podcast is I like to encourage others.
Community is a big component, but you got to get out there and tell your story.
Adam Torres - How are
you going to attract the right community members if you don't share your story?
A book and creating a book is a great way, or a podcast or Instagram or a
TikTok, whatever you want to do and however you want to create content, like
you got to tell your story one way or another if you want to attract the right
community members.
Tom Reaoch - And to
the point of story and storytelling people like to hear. that's one of the
things that, you know, and anyway, sitting around the table drinking your
coffee or you're, you're you're talking, listening and hearing, you're not
necessarily reading. I don't want to take anything away from a book. I've
written a book in the same thing that I found. And I say my book has always
been my best business card. Yep. And I never hoped that people would read it,
actually. They want to know if you have a book. Yeah. And then they want to
hire you to talk about the book.
Adam Torres - There
you go.
Tom Reaoch - And,
you know, like your trip to China.
Tom Reaoch - That's
it. They want to hire you to go and travel and talk about your book. And that's
you as an author. And that's anybody like, like to hear the, let's say, the,
the more personal and the intimate in the sense of, you know, they want a story
is really how you feel. They want to see if you're smiling, if you're happy, if
you're nervous, if you're not. And you just want to see the authenticity.
Adam Torres - Oh,
yeah.
Tom Reaoch - You
know, authenticity just comes through seeing somebody or hearing and watching.
Anyway, so the best way for our listeners to find you which are how many are
there of them.
Adam Torres - So on
online. Pretty simple. So MissionMatters.com is a big one. That's our company
page. That's where they can see all the different podcast content on any social
media. I'm AskAdamTorres.com So really simple. Whether it's TikTok, whether
it's Instagram. Doesn´t matter where you go. AskAdamTorres. And if somebody out
there working on a show, a book, a project, send me a DM.
Tom Reaoch - Love to
hear what you're working on. I take pictures all the time, so ask Adam Torres
on Instagram or anywhere else on TikTok. And then finally ask Adam Torres, of
course, the website, so you can find me across all of those channels.
Tom Reaoch - I'm
looking again at your LinkedIn profile, and I see their very up front is learn
more about our community. Clicking on
that gets a whole page of more links now. But to the point of persons,
professionals wanting to be a guest on one of your podcasts. That's right up
front. So, it's all pretty dynamic and pretty easy.
Adam Torres - Hey,
that's what we try to make it easy for people. Time. Come on. You have got to
let people to find you, for people to work with. You got to make it easy.
Tom Reaoch - Gotta
make it you gotta keep it going. So
that's. That's the thing. Very good. Well, thank you for being here today and
sharing our time.
Adam Torres - Thank you Tom. Appreciate you.
Tom Reaoch - And
again for everybody, more information about Adam Torres.
It's Adam, the last
name. T o r r e s. Find him on LinkedIn. And as he said, AskAdamTorres.com .
AskAdamTorres. Cafe & Networking is sponsored by FocusMI Market
Intelligence, an agricultural market research specialist in Brazil. More
information at their site focusmi.com. Talk to Tom. Talk to the World. Thanks
for listening. Till the next time here at Cafe and Networking Podcast.
